Assigned company: Walgreens
Competitor company: CVS
Analyze the assigned website and provide a critical appraisal of your findings. Include detailed answers to the following questions:
a. What is the purpose(s) and product(s) sold by the site?
b. Does the site convey a positive or intended brand message for the company?
c. What are the specifics of the intended target audience (age, income, etc.)?
For the assigned key competitor website, identify key points of difference for the website – Strengths and weaknesses. Include detailed answers to the following questions:
a. How does the website usability compare to your assigned site?
b. Are the strategies for the two websites different? Describe in detail.
c. What are the significant differences in the product assortments of the two sites?
d. What are the significant differences in website features and functionality?
Format instruction: This assignment must be typed using MS Word, double-spaced, a one-inch margin on all sides, and 12-point font. Each section MUST be separated by a paragraph with a headline.
Additional references are encouraged (APA format) The report must include a cover page, and an APA reference page in the back. Need Reference for research paper